Collaboration, innovation and generosity – these are some of the key attributes that define Costello Real Estate and Investments, a full-service, premium residential real estate firm located in the Carolinas. Individual agents are considered business partners and have the freedom to create their brand and build their own success. They are making informed business decisions for the sake of their agents. Their motto: #winningtogether.
But like most organizations, there comes a time of reflection. When leaders take a step back and think about what matters most to their agents. Costello REI achieved great success in the real estate world, but how can they build on their achievements within the walls of organization?
Shaping the Culture
Headquartered in South End, Charlotte, Costello REI is one of the fastest growing real estate companies, bringing disruptive technology and paired with a personal touch to deliver a high level of concierge service to home buyers and sellers across the region. The firm was recently ranked as one of the Top 10 Residential Real Estate Firms by Charlotte Business Journal.
Unlike traditional real estate firms, Costello REI uses organic marketing initiatives to achieve success and believe that their winning formula is the inherent and acquired diversity.
But you can’t win together if you are not winning from within. Although the firm is having continued growth and success, Costello REI sees the value of creating a culture of highly engaged, productive teams, working together to motivate and improve one’s growth.
“Our goal is to be more intentional with additional revenue avenues for our agents, support the growth of our agents on all levels, and deepen the relationships and opportunities beyond the transaction,” said John Costello, President of Costello REI. “Our agents are the greatest asset to the organization and it is important to preserve the authenticity of who they are today and what they will become in the future.”
The company is growing and evolving. Now more than ever, Costello REI needed to further its mission in winning together and preserving the authenticity of their agents.
It was time to implement a new leadership role to enhance the firm’s winning workplace culture.
Driving the Culture
Nelvia Bullock holds an ABR® designation and is a PSA certified REALTOR® and now serves as the Director of Culture at Costello Real Estate and Investments. In this newly created role, she is responsible for spearheading the growth, engagement and culture of the firm/brokerage. She has already helped pioneer many company events, projects and activities in partnership with leadership to create an atmosphere of inclusion and foster a positive experience for our brokers.
“This position is extremely relevant right now given everything that is happening around the world,” said Nelvia. “My vision is to develop a roadmap for agents that will increase reach and impact. Creating a vehicle of empowerment that furthers an agent’s professional and personal growth would come full circle in achieving success while living our company values.”
Living and Breathing the Culture
Costello REI prides itself on developing authentic relationships with customers, community partners, vendors, and agents. The firm’s success is deeply rooted from their core values: Prioritize Relationships, Encourage Diversity, Embrace Technology, Inspiring Self Development and Deliver Results. In a time of crisis, the firm is working to demonstrate these values and implement change that will bring a more inclusive work environment.
For example, Costello REI, along with their partners at Fortified Title, a local title agency in Charlotte, donate funds per closing to Feeding America, a national food bank dedicated to ending hunger. This can provide more than 50,000 meals each month for people in need.
And they are just getting started.
Whether it’s addressing social injustice, advocating for local organizations in need of support, working with youth, or partnering with healthcare organizations, we are building an engaging workplace community and bringing agents within our firm together for purposeful collaboration.
Now, that in itself is truly #winningtogether. To learn more, visit CostelloREI.com
Costello Real Estate & Investments, LLC
2010 South Tryon, Suite D Charlotte, NC 28203
For more information, please visit: